Buyers Are Looking, and Search Trends Prove It

One of the best ways to measure buyer curiosity is by looking at what people are searching for online. According to Google Trends, searches for phrases like “home for sale” have been climbing steadily this year.

The data shows that both common buyer search terms have trended upward in 2025, hitting a recent high in mid-July. That’s a strong signal that buyer curiosity—and even intent—is growing

What This Means for Sellers

Even with higher mortgage rates and elevated home prices, buyers haven’t left the market. They’re still watching. They’re still browsing. And many are just waiting for the right opportunity to make a move.

That’s important, because you don’t need the frenzied bidding wars of 2021 to sell your home. You just need the right buyer—and today’s data shows those buyers are still out there.

Should You List Now?

If you’ve been holding off on selling, waiting for buyers to “come back,” the reality is they’re already looking. Online activity proves interest is alive and well, and the right marketing strategy can put your home in front of those motivated buyers.

Bottom Line

Search trends show that demand isn’t gone—it’s evolving. And if your home checks the boxes buyers are searching for, it could be the one they’ve been waiting to find.

Thinking about selling this year? Connect with a local real estate agent to talk through your goals and create a strategy that works in today’s market.